1. Where do you get your inspiration?
I believe the people at Y&R are naturally curious. We wonder, imagine, explore and discover new things all the time. My inspiration comes from observing this madcap and amazing world and being surrounded by great people who do the same thing every day. When you work with a group of individuals who love collaborating on big ideas and asking "what if," inspiration naturally abounds. Yet my biggest source is from my wife, Suzanne, who keeps me honest, reminds me of my roots and never allows me to stop dreaming.
2. What is the most exciting project you've worked on at Y&R?
The project that was most exciting was Craftsman's SCREW*D campaign because it truly represents a big step forward for the evolution of brand storytelling in the digital era. It was also a terrifically fun, collaborative challenge. I was able to work with such a talented team of people, who I consider close friends , and together we brought out the best of each other.
3. If you had only one superpower, what would it be?
The superpower I would choose is telekinesis, the ability to move things with one's mind. Not only would it be Jedi Knight-level cool, but it'd be an amazing showstopper to use in new business pitches.
4. Innovation is ___
Innovation is indeed one of those buzzwords that can represent both everything and nothing if one's not careful. But if you think about innovation in the context of what we do everyday at Y&R, it means solving problems. I believe insights are the foundation of everything we do, and truly innovative work is about getting to insights that allow you to look at a problem from a different perspective. This empowers us to generate ideas with a fresh, new dimension, the kind that cause people to say, "Oh yeah. Of course!" The degree to which how innovative something is depends upon how insightful the work is in the first place.
5. What makes you most proud to work at an advertising agency?
I am most proud of the fact that we are storytellers who can drive amazing change. We market products and services that propel the economy. We craft messages for movements we believe in that help feed, clothe or cure people. As advertisers we are integral to inspiring people and changing their perception. It's something that can be intensely powerful and that we must be careful and responsible with. In this time of change, of rapid technological and cultural evolution, it's also very exciting and another reason why none of us, in fact, should ever stop dreaming.